EXIT Ryan Scott Realty serves clients in Miami, Dade, Broward and Palm Beach Counties while making a difference in lives daily throughout their community says company president and broker of record, George Corey.
Making Positive Differences In Lives Daily
With almost four decades of real estate industry experience as well as a proven businessman, George was the keynote luncheon speaker for the Harvard Business School Alumni Association, the real estate editor for the Palm Beach County WPBT Weekly Business Review and executive vice president of Coldwell Banker, instrumental in growing 3,700 offices.
His story is also about surviving cancer, living to tell the tale and dedicating his life to making a positive difference in the lives of his 60+ agents, clients and community
“On June 7 of this year, it has been 22 years since that first cancer diagnosis with 30 days to live. Because I lived for some reason, I wanted to spend the rest of my life making a positive impact on others and had to find a company that didn’t just talk about supporting agents but does it,” George said.
In the early 2000s, multiple companies wanted George to open a franchise and he actually signed an agreement with GMAC.
“A couple of my former brokers at Coldwell joined EXIT and said George please don’t do anything until you talk with EXIT. I thought, what a silly name, not interested. They asked me to trust them. I found out more, and, during my right of rescission period, I canceled my deal with GMAC because EXIT was giving me an opportunity to do what really mattered – make a positive difference in people’s lives. The money is important but that is not what drives me. What really drives me is looking at the difference I might make in an agent’s life. This is the reason I’m still working,” George said.
George said there are several ways in which EXIT RSR operates differently as a franchise.
“We are fiduciaries not facilitators. Other companies have customers, we have clients. We are required by law to be obedient to our client, give them full disclosure, full confidentiality and to be loyal to our client and no one else – something you won’t see with transaction brokers,” George explains.
EXIT Culture of Support Matters
A culture of support means a lot to EXIT RSR from local to regional and corporate.
“At EXIT RSR, we are family and I don’t just say that I mean it,” says George. “As Regional Owners, Kenny (Lynn) and Stacy (Strobl) are a breath of fresh air. They are aggressive, supportive, responsive and they are always rocking and rolling which motivates the rest of us. Last year’s EXIT Southeast Rally was important to us. I’ve been doing this for 39 years and it gives me a shot in the arm and reminds me of why I am here. I’ll be trying to get as many agents there as possible in 2023. I want my agents to see that EXIT is much more than our office of 60+ agents and to says, ‘wow, look what I am a part of.’ The whole set up was great and we will have a big representation at the next one.”
Corporate support also means a lot in the EXIT culture of caring. George said, “it is nice to be able to pick up the phone and call the chairman/founder (Steve Morris) or co-chair (Tami Bonnell). I told our CEO Craig Witt at the EXIT Southeast Rally that it doesn’t happen at other companies and we really appreciate that.”
Advice To New Realtors
When working with a potential new Realtor, George said he is very honest about the career.
“I’m honest with people about what you have to do to make a living. The bottom line is if they are willing to work hard, they can make it. I consider it a business partnership and the agent is president of your own company. Act like and run your business every day and take advantage of the support your partner is offering you from marketing and an office to technology and training support,” he said.
With over 60 plus agents, George never says, “go get ‘em!”
“With decades of experience, we don’t just throw agents into the real estate world and say go get ‘em. I do a personal business plan for each agent which fits their comfort level, talent and budget which we review every quarter. We find a way to make it work. On-going training is also provided for every aspect of the business. And, we have monthly business meetings with the entire company to reinforce this,” George said.
Advice To Anyone Considering An EXIT Southeast Franchise?
“Just buy it!” says George to anyone considering an EXIT franchise. Also, make sure your agents understand the value.
“EXIT has so many wonderful tools and support which makes this so valuable to the franchise owner. But, you have to make sure your agents are aware of it and teach them how to use the tools professionally to service prospective clients. Some people resent paying real estate commission because they don’t understand the value. Owners need to understand the value EXIT offers and agents need to help clients understand the difference as well. It helps agents become more productive,” George said.
Community Support
If an EXIT RSR agent has a connection with a decision maker at a local nonprofit, we can add them to our Affinity Program says George.
“If someone comes to us, through that affiliation, we will give the client a credit of 10% of our commission at closing. The client then signs a form at closing donating this amount back to the nonprofit. It’s a win/win because now the client gets a tax benefit for donating this money to their worthy cause,” he explains.
The franchise also adopted an area daycare center for around 275 under privileged kids, supplying them each year with school supplies. Pre-COVID, they also have a special holiday party making sure each child receives something special from agents dressed as Santa Claus, Mrs. Claus, elves and angels. The plan is the return to this good will event this year!
How to connect?
Connect with George today! He loves a phone call or text at 954-249-8547. Or, email him at gcorey@monopoly.net. He says he is always available!
