With a driving goal of being “Your Realtors For Life,” George and Julie Green take this seriously and are committed to the Louisville/Bullitt County, KY area clients as they rebrand their EXIT franchise in 2022 as EXIT Realty Green & Associates.
George and Julie Green, EXIT Realty Green & Associates.
In 2015, a chance meeting during a real estate transaction with EXIT Realty Crutcher owner, Cindy Crutcher, brought George, a third generation Realtor, the EXIT opportunity. And, as Julie says, chance and faith too.
“While talking with Cindy, she realized I could bring something to her business as a managing broker and she brought something to me I didn’t realize I needed, the structure, technology and EXIT’s family culture,” George said.
As high school sweethearts, George began his real estate career early in his marriage with Julie, working first with Coldwell-Banker and then as an independent broker. Fast-forward to 2016 and Julie joined George in developing EXIT Realty Green Team under the Crutcher umbrella and began implementing their own philosophies.
How exactly do the Greens lead their team in becoming your Realtors for life? Their mission is to walk with and inspire every person they meet to reach their real estate goals – one sale, one build and one home at a time.
“We put a lot of energy into establishing relationships that are more than a real estate transaction. We follow the Buffini System, one of the largest international trainers in the world,” Julie said.
The duo does not believe in or teach transactional real estate but rather relationship marketing to the extreme says George. “We focus on people and not the work. This is how we’ve grown and what makes our franchise unique and special to our clients. For example, in 2020, I sold a home to the first client I represented in 2005 and I got that original lead off a door hanger!”
It was because of their philosophies and business model that they had still remained in contact with that client 16 years later.
Check out their video on being Realtors for life!
EXIT Realty Green Team attended the October EXIT Southeast epic Rally in Orlando, FL.
Six years later after beginning with EXIT, the Greens have an all-in attitude and expect it of their agents.
“It isn’t about numbers. It is about commitment. There is value to the corporate structure EXIT offers and you aren’t a small floating piece but part of something bigger. When EXIT offers opportunities, like convention or the EXIT Southeast Rally, it’s not enough to have 25% going. We actually had 100% because we know what happens when you go, buy in and participate,” said George. “ You develop relationships and connections which are inspiring and motivating. One or two pieces of information or a connection is so important,” George said.
The duo also gained a lot from Key Yassaad. “He was so motivating and helped us create a clear vision for what we want in 2022,” George said.
Another element important to the Greens are the EXIT Southeast vendors who Julie says ultimately save them research, time, money, and in a sense do the heavy leg work for them in deciding on which programs to implement into their business next.
Support is definitely key to agents, brokers and owners with COVID making things more difficult. However, George says regional owner and corporate support has meant a great deal.
“I was around for Kenny and Stacy’s acquisition of Kentucky. What they’ve done with Cannonball Run, regional awards and the Rally has meant so much. Kenny and Stacy have asked me what I need to grow, supported us and they always respond quickly,” George said. Julie added the virtual support makes it feel like a family reunion when you finally see someone at an event.
Corporate support has also been essential. When you are the smartest person in the room, you are in the wrong room George says. “When I’m around corporate leadership, their support is contagious. They have the same vision and mentality about brokers and agents as we do about our clients. Relationships come first and business will follow.”
Having inspiring people back you along the way helps the Greens believe they can do it! “They inspire us to do bigger and better things, support us along the way and point out free resources or offer to help,” Julie said.
The Greens didn’t come to EXIT for residuals and consider it the cherry on the sundae or the icing on the cake!
“For ourselves and our agents, in the future, we are using residuals to invest in our business, real estate and do something fun,” George said.
Here’s more on the EXIT unique residual system.
Be in the business of selling homes not houses and create relationships without chasing the sale is some advice for Realtors from the Greens.
“We’ve definitely talked clients out of buying the wrong home. I’ve been in the business around 16 years and there are things as home experts we know to look for. If we let someone buy the wrong house, we will never see that person again,” George said.
For anyone considering a franchise, what are you waiting for asks Julie? “Fear holds us back from big dreams in life. Don’t let fear hold you back from something that could be so wonderful. If it is in your heart, God placed it there for a reason.” Julie said. “I had no idea EXIT gives so much support and resources to their franchises. You don’t have to reinvent the wheel with EXIT and you can hit the ground running with a great support team.”
Giving back and supporting their community is important. The Greens are members of three chambers, active in their church, host client appreciation events as well as support community activities with various members of their team taking the lead. They are also "Homes for Heroes" affiliates. The program was brought to their attention through national director, Abby Waltz, who is also the wife of Craig Witt, CEO of EXIT Realty Corp. International.
“Abby knew our hearts for wanting to give back so the program was a great fit for us. In a little less than 4 years, we have been blessed to work with 158 heroes and counting while giving back almost $300,000,” said Julie. Ultimately, their first goal is to give back $1 million through the program!
The Greens look forward to growing and diversifying their franchise to include more services for their clients which will be with the rebranding that comes in 2022 as EXIT Realty Green & Associates. Ultimately, it’s a family culture which they value.
“We are a great example of a husband and wife duo launching a franchise together. We stay in our lanes and definitely play to our strengths. We are looking forward to helping more agents find this same kind of satisfaction and growth in the new year and to giving back even more to our community,” Julie said.
Connect with George and Julie Green today at 502-439-7596 or George@ExitGreenTeam.com. Check out their website and give them a follow on Facebook and Instagram.
Consistently earning #1 Franchise Sales and honored repeatedly as #1 Region in North America for EXIT Realty Corp. International, connect with EXIT Southeast today for real estate opportunities in Florida, Georgia, Kentucky, Tennessee and now Texas where Kenny Lynn and Stacy Strobl serve as Regional Owners. Contact us today at info@EXITSoutheast.com.
