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Real Estate What We Do, Family Why We Do It – EXIT Realty Crutcher – Kentucky

When franchise owner Cindy Crutcher and her husband, Mark, launched their first franchise in Lawrenceburg, Kentucky in 2005, they began with slogan “Bringing buyers and sellers of real estate together.” But, when they studied their why, in 2016,  they realized the reason they brought buyers and sellers together was because they wanted to help families and changed their slogan to “Real Estate is what we do, families are why we do it.”

Mark and Cindy Crutcher, EXIT Realty Crutcher, EXIT Southeast
EXIT Realty Crutcher owners, Mark and Cindy Crutcher.

Atmosphere Of Helping Others – Key To Growth

Helping others has helped them grow their business in the last 15 years says Cindy.  “When we were looking at franchise opportunities I began each morning praying and finally gave up.  I was tired of the process but while on a field trip with my daughter was approached by someone from EXIT.  I told him, I’ve got my momma hat on and can’t talk.  After follow-up, I found out how company driven, agent oriented EXIT is and it fits perfectly with my philosophy,”  Cindy explained. 

“If someone is considering a franchise, I usually share what I love most is our corporate office support.  They are involved, show up, do what they say and are always willing to go the extra mile.  They don’t just preach it, they live it.  Our regional owners have been with us for five years and also provide training, offer encouragement and have been supportive.  The goal of get, keep and grow at the end of the day is important for us all,”  Cindy said.

 

EXIT Realty Crutcher, EXIT convention, EXIT Southeast
Mark and Cindy Crutcher, EXIT Realty Crutcher, center, at convention with EXIT leadership Janice Petteway, Kenny Lynn, Stacy Strobl, Craig Witt, Tami Bonnell and Steve Morris, founder/chairman.

 

Cindy says they began with eight agents in Lawrenceburg and added a Louisville franchise in 2006 and Frankfort in 2017.   “Today, we have a total of 80 agents and the key to growth has been consistency while being persistent with a lot of hard work.  We focus on making sure our three franchises are doing well before considering any future growth.” 

Mentoring Agents During Quarantine

No one cares how much you know until they know how much you care is a great quote from Theodore Roosevelt which she says sums up her mentoring philosophy.  “That saying has always stuck with me and I teach agents everything I know but when they understand how much I care and support them, that’s when it works.” 

 

Mentoring, Training, EXIT Realty Crutcher, EXIT Southeast

 

Cindy was one of the first to work with the real estate commission in Kentucky to be approved for continuing education via Zoom.  “Safety was first but we knew we wanted to continue to grow our business and be strong instead of being fearful.  I had just signed five new agents who had just earned a license and knew training was key and had to connect with them.  Also, we do not take any new agents if they don’t agree to our mentoring program.  All of this is key to their success. We’ve remained focused during this time and most of my agents are having a phenomenal year,”  Cindy said. 

Culture Oriented – Community Outreach – Team Effort

Supporting community and agents is important to the Crutcher EXIT franchises. 

“My amazing team is crucial to everything and it includes my husband, Mark, managing broker George Green, director of growth Joe Lopez and two ladies who have been with us for over 20 years, Nita Basham, our financial officer, who earned EXIT Realty corporate admin of the year and Janeffa Pate, who is our compliance officer.  We are very lucky to have this awesome team,” Cindy said.

 

EXIT Realty Crutcher EXIT Southeast
EXIT Realty Crutcher raised $6,500 for Habitat for Humanity and EXIT corporate matched with $5,000 for a total donation of $11,500 in 2019.

 

The team and agents are very active in supporting Habitat for Humanity and they are doing something very fun August 22 – freeze-pop day!

“We are trying to safely connect with our community and see people by doing a drive-by freeze pop event in different subdivisions. At the end of the day, I love to help people and that’s what I am about.  When I look at an agent who achieves their goals and helps families, that is the reward for me,” Cindy said.

 

Bowling Fundraiser, EXIT Realty Crutcher, EXIT Southeast
EXIT Realty Crutcher had the top supporting team for a GLAR area bowling fundraiser where the funds were split between multiple charities.

 

A recent EXIT Realty Crutcher agent, Joe Lopez,  helped someone purchase their first home in the U.S. and went above and beyond finding translators to help through the process.  It makes Cindy proud to know how he helped. “The buyer was from South Africa and he said “I look to you now as I would my father and you are now my family,”  Cindy shared.   

 

EXIT Realty Crutcher Redneck Days, EXIT Southeast

 

“We are culture and family oriented.  Each year, we host a Redneck Day on our 188 acre farm roasting a pig, picking pumpkins and a hay ride.  It is important to create EXIT family and this is important to me at the end of the day,”  Cindy said.

Click here to connect with EXIT Realty Crutcher, or reach out to Cindy at 502-680-9822. 

Join A Team of Unstoppable Professionals

In 2019, EXIT Southeast earned #1 Region for EXIT Realty Corp. International as well as earned #1 in franchise sales and top Best In Business for the Nashville Business Journal. The duo also broke the all-time EXIT company record for franchise sales. 

Across Georgia, Kentucky Tennessee and Florida, EXIT Southeast owners, brokers and agents are respected leaders in the real estate industry. If you are looking to join an award-winning team of professionals, contact EXIT Southeast Regional Owner Stacy Strobl at 412-LOVEXIT (412-568-3948).  

 

Kenny Lynn, Stacy Strobl, Steve, Morris, Tami Bonnell, EXIT Southeast

Posted in: Good News, Owner/Broker Profile, Success Stories Tagged: Cindy Crutcher, EXIT Realty Corp. International, EXIT Realty Crutcher, EXIT Southeast, Kenny Lynn, Mark Crutcher, Stacy Strobl

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The EXIT Formula

10% Sponsoring Residuals

When a sales people is introduced to management and recruited into EXIT, each transaction that they close generates a bonus that’s equivalent to 10% of the gross commissions earned by the recruit, payable to the individual who sponsored them into the company. The bonus is paid via EXIT’s head office, and not subtracted from the new recruit’s commissions. It continues perpetually for as long as the new recruit stays with EXIT and generates sales.

7% Retirement Residuals

Should an “EXIT” salesperson decide to retire from selling real estate, a “pension plan” is created from the sponsoring bonuses that he or she has established. Also, the retiring salesperson retains the privilege of enhancing this pension plan while in retirement by continuing to sponsor salespeople into the company.

5% Beneficiary Residuals

The sponsoring bonuses created turn into a beneficiary residual providing added security for the sales person family.

With EXIT Residuals, you can potentially earn much more than 100%!

Contact EXIT Southeast Now

Exit Realty Franchise

412-LOVEXIT (412-568-3948) Office

info@EXITSoutheast.com

P.O. Box 680712
Franklin, TN 37068-0712

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